The short answer: Adam’s family roofing firm went live with Facebook ads on 22 Apr 2026, and his dad booked the first job from them 3 days later. In a separate 30-day review from 5 Jul to 4 Aug 2026, 18 homeowners replied with real roofing work, a repair in Rhyl was completed and paid in full, and a chimney cowl quote was accepted in writing.
This page covers two separate stretches of time. Adam’s first days in April, which we only know from his own WhatsApp messages. And one 30-day review in July and August, where we read every conversation in his lead app. We haven’t added them together.
Who is Adam and where does he work?
Adam is a roofer in a family firm he runs with his dad. They cover Wrexham, Flintshire, Rhyl and Chester.
The work that came through is everyday roofing. In the 30 days we reviewed, homeowners asked about leaks and damp, missing and shifted tiles, ridge tiles, chimneys, a lean-to roof, a slate roof to lift and relay, and a cast iron downpipe. The biggest job in the account was two flat roofs, quoted and accepted back in April.
What did we set up?
Adam got the setup every Lead Wave client gets. Ads made for roofing in his patch. A form where people tell him the job and where they are. Every enquiry on his phone in the lead app, with an instant text to every lead and follow-ups until they reply. And his area is his: we don’t take on another roofer there.
We keep an eye on things once ads are live. Three days in, Adam spotted a comment under his ad that he wanted gone, and I said I’d sort it. I don’t publish our roofing ad wording, but there’s more on what goes into the ads in Facebook ads for roofers.
What happened, week by week?
| Date | What happened |
|---|---|
| 22 Apr 2026, morning | Ads went live |
| 22 Apr 2026, evening | Adam messaged that two leads had come through in the last hour or so |
| 25 Apr 2026 | Adam told us his dad had booked the first one in from the ad, with “a few positive ones” |
| April 2026 | Two flat roofs quoted and accepted |
| 5 Jul to 4 Aug 2026 | Our 30-day review: all 68 conversations read |
| 8 Jul 2026 | A chimney cowl quote accepted in writing |
| 15 Jul 2026 | A repair in Rhyl, done on 7 Jul, paid in full |
We didn’t count May or June, and we didn’t count jobs after 4 August.
What did the numbers look like?
For the first days there’s no count, only Adam’s own word: two leads on the first evening and a booking on day 3. The April flat roofs came before the review, so they aren’t in the job count below.
For the 30-day review, here’s what reading all 68 conversations showed:
- 53 were real enquiries someone could contact. The other 15 were junk: wrong person, people in flats, a click by accident, comments with no job behind them.
- 18 homeowners replied. We only count someone as replied if they sent a message themselves or answered a call in the lead app. One person asked for a quote in a comment under the ad and never messaged, so they’re not in the 18.
- 35 never replied to anything. Four of those never got a text at all, three because they’d put a landline on the form.
- At least 12 visits were arranged by text.
- 2 jobs won: the repair in Rhyl, completed and paid in full on 15 Jul, and the chimney cowl quote accepted in writing.
That 2 is what the conversations show, not necessarily all the work. None of the visits went in a calendar, and for most nothing was written down about what happened or what was quoted. So we can’t say how many of those 12 visits became jobs.
In Adam’s words
… we had two leads come through within the last hour or so so I’ll ring them first thing in the morning looking good.
Adam, roofer, Wrexham, Flintshire, Rhyl & Chester · WhatsApp, 22 Apr 2026, 22:09
my dad told me to tell you he booked first one in from your ad and a few positive ones
Adam, roofer, Wrexham, Flintshire, Rhyl & Chester · WhatsApp, 25 Apr 2026, 12:08
What made the difference?
At the start it was speed on both sides. The leads came in on the first evening, Adam planned to ring them first thing, and his dad had a booking in the diary 3 days after going live.
The review showed where the next jobs were. People were replying and visits were being arranged; the wins after that come from writing each visit down, getting the quote out and giving people a start date. That’s the same in most accounts we read. Across 27 lead reviews, 16 had a visit booked or done with no quote or outcome recorded afterwards.
The other lesson is the 35 who never replied. Some people fill in a form and go quiet. The follow-ups do the chasing, but a landline can’t take a text, so it needs a phone call. There’s more on who replies and who doesn’t in are Facebook leads any good.
What does this mean for a roofer in your area?
The first part is what we do: ads in your own name, in an area that’s yours, with every enquiry texted within seconds. Clients are usually live within the hour, and the first enquiries usually come in within 24 hours.
The second part is down to you. Ring back the people who reply, put the visit in the calendar, get the quote out while they’re still keen, and give a start date. To see what each won job really costs you, put your own numbers into the cost per job calculator. For every other way roofers find work, see how to get roofing leads.
Want your own roofing enquiries in your area? Message Nick with your town. He’ll check your area is free and tell you what to expect. See how it works for roofers
Your message to Nick