What are missed enquiries costing you?

How the sum works

Take the enquiries you never speak to and assume they'd have booked at the same rate as the people you do speak to. That gives the jobs they could have been. Multiply by your average job and you have the work that went elsewhere, or never happened.

It's a rough guide, not a promise. Some of those people were only browsing. But most were real homeowners with a real job, and the ones who never hear back are the cheapest work you'll ever win, because you've already got their details.

Why enquiries go unanswered

Across 27 lead reviews of our clients' lead apps, in roofing, driveways and tree surgery, the same few things came up again and again:

• Left waiting. In all 27, someone sent their details or the days that suited them and was then left waiting for a reply.
• Numbers a text can't reach. In 20, some numbers were landlines, mistyped or had opted out of texts, so only a phone call could get through.
• Calls not returned. In 12, people who phoned the business weren't rung back.

None of that is the enquiry's fault. More on what those reviews found in are Facebook leads any good.

How to win more of them back

1. Reply in seconds, automatically. You can't answer the phone up a ladder. A text in your name that goes out the moment someone enquires sits on their phone until they're ready.
2. Follow up until they answer. Plenty of people don't reply to the first message. Follow-ups that keep going, then stop on their own when they reply, give them more than one chance.
3. Ring the quiet ones. Look at every enquiry in your app, not just the ones who replied, and call the numbers a text can't reach.
4. Chase the quote. Winning the conversation is only half of it. There are ready-to-send messages in quote follow-up messages.

Try it above: drop "How many you never speak to" by ten points and watch the yearly figure. Then see what each won job costs you with the cost per job calculator.