What does each job really cost you to win?

How to read your result

Most tradespeople judge leads on what each one costs. The number that decides whether you make money is what each won job costs you, and that depends on two things you control: how many enquiries you actually speak to, and how many of those conversations you turn into work.

Try it. Leave everything else the same and move "How many you actually speak to" from 50% to 70%. Your cost per job drops and your work booked goes up, without paying for a single extra lead.

Where the money leaks

• Slow first replies. Someone who fills in a form may well be asking other firms too, and the first one to get back to them is in the best position.
• No follow-up. Plenty of people don't answer the first call. If nobody chases, that enquiry is paid for and wasted.
• Shared enquiries. If the same enquiry goes to several firms, your win rate falls before you've even picked up the phone. More on that in exclusive vs shared leads.

That's why every Lead Wave client gets an instant text to each enquiry in their name, automatic follow-ups that stop when the person replies, and an area no other business in their trade gets.