Ryan, roofer, Greater Manchester: 52 homeowners replied in his first 15 days

This is one roofer’s first two weeks with Lead Wave, counted from his lead app and his own messages. It isn’t a typical month and it isn’t a promise. It’s what happened, including the bits that didn’t go to plan.

Who is Ryan and where does he work?

Ryan’s team does roofing work across Greater Manchester. His ads covered the whole area rather than one town.

The enquiries that came in were everyday roofing work: loose and slipped tiles, leaks, chimney flashing, soffits and guttering, and full roof replacements on terraced and semi-detached houses. A few were bigger, including a full re-roof on a row of shops and a leaking metal roof on a commercial property.

What did we set up?

The same setup every Lead Wave client gets:

• Facebook ads made for roofing work, shown only to people in his area.
• A lead form where people tell you the job and their postcode before they hit send.
• Every enquiry in the lead app, with the name, number and job.
• An instant text to every lead within seconds, and automatic follow-ups that keep going until they reply.
• His area kept to him. We don’t take on another roofer there.

We don’t publish the wording of the ads. There’s more on what goes into a roofing ad in Facebook ads for roofers.

What happened, week by week?

What did the numbers look like?

The lead app held 101 conversations from the first 15 days. The review counted 76 as real prospects. The rest were mostly comments under the ads, plus a few junk form fills and sales pitches.

52 homeowners replied with a real roofing job. We count someone as a lead only when they replied in the lead app, with a message of their own or by answering a call. Ad comments, junk and people who never answered aren’t counted. 22 of the real prospects never replied to anything. The rest don’t count by our rule: one had already had the roof sorted, and one only left a comment under the ad.

At least 18 roofs were visited. Visits were offered same-day or next-day, and the addresses were taken straight away.

Four jobs were agreed or booked: a chimney flashing job that went ahead, a repair quote accepted in writing and two jobs booked in. Ryan’s “four booked in” on day two were bookings, and we haven’t counted them as jobs.

What we don’t know is how many of the other visits became work. Prices sent by WhatsApp, email or on the doorstep don’t show in the app, and we stopped counting on 27 Aug. To see what one won job is worth against what you put in, try the cost per job calculator.

In Ryan’s words

I have four booked in upto now and ive ranf the other numbers but cant get an answer at the moment

Ryan, roofer, Greater Manchester · WhatsApp, 14 Aug 2026, 14:22

That was the afternoon after the ad went live. One homeowner, visited and quoted for a repair and a full replacement, wrote back: “I think we’ll opt for the repair element of your quote.”

What made the difference?

Speed, mostly. Every enquiry got the instant text within seconds, and then Ryan’s team picked it up. The median reply time from his team was 6 minutes. 58 of 74 engaged leads got an answer inside the hour, and only 3 ever waited a day. They asked for the address straight away and offered a visit the same day or the next.

That’s how at least 18 roofs were visited in 15 days. Ryan’s own message shows the other side of it: he was still ringing the people who hadn’t picked up. The text and the follow-ups keep chasing, but someone still has to ring back. In the 1,282 lead conversations we’ve read across every trade, one pattern keeps coming up: a homeowner sends their details and is then left waiting.

The lesson for anyone in the same spot is what comes after. With that many enquiries, the diary fills up fast. Lots of enquiries is a good problem, but only if you can get to them and get the price out while they’re still keen. Give people a firm time for the visit and send the quote the same day if you can.

What does this mean for a roofer in your area?

Your first two weeks won’t look exactly like Ryan’s. Areas differ, and so does how many people you can get round to. What carries over is the setup: your own ads in your own area, a form that tells you the job and where it is, a text back within seconds and someone ringing back fast. There’s more on every way roofers find work in how to get roofing leads.