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Google Ads for UK trades
Google Ads for tradesmen, measured in booked jobs
We only run Google Ads on a website we've built, so every click lands on a page made to win the job. Then we track every enquiry through to the booking, and teach Google to find you more of them.
Available with a Lead Wave website.
Rated 5.0 from 19 reviews on Google · Run by Nick, not a call centre
roofer near me
Example
Website first
Ads only work as well as the page they land on
Most Google Ads money is wasted after the click: a slow page, a homepage instead of the job they searched for, or nobody knowing which ad brought the call. That's why we only run ads on a site we've built and can measure.
Fast on a phone
Most searches for a tradesperson happen on a phone. Your page loads quickly, so you don't pay for clicks that give up waiting.
The page matches the search
Someone searching "flat roof repair" lands on your flat roof page, not your homepage, with proof from real customers.
Every enquiry counted
Calls, WhatsApps and forms are all tracked back to the search that brought them, so no enquiry goes unrecorded.
How it works
From search to booked job, and back to Google
Most agencies report clicks. We follow every enquiry to the job, then tell Google which searches brought real work, so it finds you more people like them.
- Someone searches"Roofer near me" or "resin driveway cost" in your area.
- Lands on your pageThe page for that job, fast and full of real proof.
- Gets in touchBy call, WhatsApp or form. They get an instant text in your name.
- Becomes a jobYou mark it quoted or booked in your lead app with one tap.
- Google learnsWe tell Google which searches became jobs, so your budget follows the work.
Always improving
A system that learns every week
Behind your ads runs a system that checks, tests and improves them on a schedule. Nick signs off every important change, so nothing changes without a person checking it.
your Google AdsRunning
- Every dayEvery search checkedSearches that waste money, like job hunters, DIYers or the wrong trade, are blocked.
- Every dayJobs reported back to GoogleWhich enquiries became quotes and bookings, so Google bids for more like them.
- Every weekNew ads testedFresh wording tested against your best ads. Winners stay, losers go.
- Every monthBudget and areas reviewedSpend moves to the towns, jobs and times of year that bring the most work.
The difference
What a lot of Google Ads agencies get wrong
| What matters | Often the case elsewhere | With Lead Wave |
|---|---|---|
| Who owns the ad account | The agency, so you lose your history when you leave | You do, in your name |
| Your ad spend | Bundled into one fee, with a cut taken | Paid by you, straight to Google. No cut. |
| Contract | 12 months or more, with exit fees | 3 months, then month to month |
| Where clicks land | Your homepage | A page for the exact job they searched for |
| What gets reported | Clicks and impressions | Enquiries, booked jobs and cost per job |
| Your competitors | The same agency may run ads for them too | One business per trade in your area |
What's included
Everything, done for you
You do the jobs. We run the ads, the tracking and the improvements, and keep you posted on WhatsApp.
- Search ads for each job you doRepairs, new installs, the work you want more of, each with its own ads and page.
- Your area, by townAds shown to people in the towns you cover, at the times you can answer.
- Call tracking and recordingEvery call tracked and recorded, with a short message telling callers, so you can hear what came in.
- Every enquiry gets an instant textIn your name, within seconds, with follow-ups if they go quiet.
- Google's local listings for your tradeSet up where Google offers them for your trade.
- Daily checks, weekly testsWasted searches blocked, new ads tested, budget kept on track.
- A weekly WhatsApp updateEnquiries, what changed and what's next, in a couple of lines.
- A monthly report in plain EnglishEnquiries, booked jobs, cost per job and the searches behind them.
Your area
One business per trade in your area
Your area is a list of towns, agreed in writing. We'll never run Google Ads for another business in your trade there, so we're never bidding against you for your own customers.
Check if your area is freeGetting started
From first message to live ads
- Message NickTell him your trade, your towns and the jobs you want more of.
- See what your area needsNick shows you the searches in your area and what a sensible budget looks like, before you commit.
- Your website, made readyNew or existing Lead Wave site: service pages, tracking and call recording set up.
- Ads go liveThen the daily checks and weekly tests start straight away.
How much does it cost?
It depends on your trade and your area. Message Nick and he'll give you the full price on WhatsApp straight away, along with what your area needs in ad spend. Your ad spend is separate and paid straight to Google.
Why do I need a Lead Wave website?
Because we can't promise results on a page we can't measure or improve. Every ad needs a fast page for the job someone searched for, with tracking we can trust. See websites for tradesmen.
Do you take a percentage of my ad spend?
No. You pay Google directly from your own account. Our fee is separate, so we never earn more just because you spend more.
Who owns the Google Ads account?
You do. It's in your name and on your card. If you ever leave, you keep the account, its history and everything it's learned.
Is there a contract?
3 months to start, because that's how long Google takes to learn what works in your area. After that it's month to month with 30 days' notice, and no exit fee.
How soon will I get enquiries?
Google usually reviews new ads within a business day, and they can bring enquiries as soon as they're running. The bigger gains come over the first weeks, as the system learns which searches turn into jobs.
Do you guarantee jobs?
No, and be wary of anyone who does. Whether an enquiry becomes a job also depends on your price and how fast you reply. What we promise is the work, the tracking and an honest report.
Do you record calls?
Yes. Callers hear a short message first, and recordings are kept for a set time so you can listen back and check what came in.
Should I run Facebook ads or Google Ads?
They catch different people. Google catches people searching right now; Facebook ads reach people who've been putting a job off. Many trades do best with both.
Next step
Want Google to send you jobs, not just clicks?
Send Nick your trade and your towns on WhatsApp. You'll get a straight answer on what your area needs and what it costs.
Or call or text 07415 450751 · rated 5.0 from 19 reviews on Google