The short answer: Facebook ads work for roofers when the ad looks like a local roofer, the form gets people to say what the job is and where, and every enquiry gets a reply within seconds. The chasing matters as much as the ad. In the three roofing reviews that counted it exactly, 43 of 125 real enquiries never replied to anything.
We run Facebook ads for roofers across the UK, and when results dip we open their lead apps and read every conversation. This guide is what we’ve seen bring in roofing work, and where it goes wrong, from 671 roofing lead conversations read one by one.
Do Facebook ads work for roofers?
Yes, when the whole setup is right. These are roofers who went live with their own ads, counted from their own messages or from reading every conversation in their lead app:
| Area | What happened |
|---|---|
| Wolverhampton | Patrick had 7 jobs booked, over £15k of work, 17 days after going live |
| Greater Manchester | 52 homeowners replied with a real roofing job in Ryan’s first 15 days, and at least 18 roofs were visited |
| Blackburn & Burnley | Connor’s first lead became a full re-roof 8 days after going live |
| Wrexham, Flintshire, Rhyl & Chester | Adam’s first booking came 3 days after going live |
Nick first 2 days live got 4 jobs booked to see thanks brother
Rob, roofer, Weston-super-Mare · WhatsApp, 21 May 2026, 10:50
It doesn’t work the same for everyone every month. Leads can slow down and ads get tired. When that happens I go through the leads, work out why and change the ads.
Why Facebook suits roofing work
A lot of roofing work isn’t urgent until it is. Homeowners live with a slipped tile or a tired flat roof for months before they ring anyone. Google is good at catching people searching right now, like an emergency leak. Facebook reaches the people who know the roof needs doing and haven’t got round to asking.
The jobs that come in reflect that. Leaks and repairs, slipped tiles, flat roofs, chimneys and flashing, and full re-roofs have all come up as real jobs in our roofing clients’ lead apps.
What a roofing ad needs to look like
Homeowners are wary of cowboy roofers. The ads that work look like a local tradesperson, not a sales pitch: your name, your area and the roofing work you actually want. We don’t build roofing ads around the weather or the time of year.
People check you out before they commit. In roofing lead apps we’ve seen homeowners ask for the trading name, the reviews or proof of public liability insurance before they’d book. So before any ads go live, your Facebook page needs to look like a real, active business. That’s why we set up or tidy every client’s page with a proper cover and a first post.
Expect comments under the ads. Some are sceptical, some are noise, and some people comment instead of filling in the form. In our reviews, comments with no job behind them are counted as junk, separately from real enquiries, so don’t judge an ad on its comments.
One thing I won’t do here is publish the exact wording we use in roofing ads. Part of why it works is that it doesn’t look like everyone else’s.
Boosted posts or lead ads?
A boosted post gets likes and comments. A lead ad with a form gets a name, a number and a description of the job. If you want roofing enquiries rather than attention, you want the lead ad.
The form: let people tell you the job and where it is
Every Lead Wave roofing ad has a form where people tell you the job and their postcode before they hit send. You ring back knowing what it’s about and where it is, which saves a wasted call.
It also helps with the ones that were never going to be work. Reading roofing lead apps, we’ve seen tenants and people in flats enquire about roofs they can’t authorise work on, and people who’d forgotten they’d filled anything in. Like any advertising you’ll get the odd time-waster. A form that asks the right questions and a quick text help you spot them early.
Plenty of homeowners want to send you a photo of the roof. We’ve seen people try to send one and be told the number isn’t on WhatsApp. If you like to price from photos, make sure the number they’re messaging can take them.
The instant text, and why roofers need it most
You can’t answer the phone from a roof, and roofing enquiries don’t wait for you to come down. In a year of our roofing clients’ Facebook lead forms (35,858 enquiries), 51.5% of those with a time recorded arrived outside 8am to 5pm, and the busiest hour was 6pm. Someone who fills in a form may well be asking other roofers too, and the first one back to them is in the best position.
In the three roofing reviews that counted both numbers exactly, 43 of 125 real enquiries (34%) never replied to anything. That’s why every enquiry gets a text in your name within seconds, and follow-ups that keep going until they reply, then stop on their own. A text sits there until they’re out of work or off the school run. There’s more on this across every trade in what 1,282 lead conversations show.
Where roofers lose the work after the lead
Across all the trades we review, most of the lost work came after the enquiry. People sent their details and were left waiting, and in 16 of 27 reviews a visit happened with no quote recorded afterwards. Roofing is no different.
… I saw three jobs yesterday got one of them so it’s just about paid for itself this month
Jonathan, roofer, Ormskirk · WhatsApp, 1 Jul 2026, 12:03
The roofers who do best ring back the people who reply, put visits in the calendar and get the quote out while the homeowner is still keen. To see what each won job really costs you, put your own numbers into the cost per job calculator.
Doing it yourself or having it done
You can run Facebook ads yourself. You’ll need a business page that looks the part, an ad written for roofing in your area, a lead form, something that texts every enquiry straight away and chases the quiet ones, and the time to keep an eye on it when it slows. That last part is what most roofers don’t have when they’re on the tools.
With Lead Wave it’s all set up for you, usually within the hour, and the first enquiries usually arrive within 24 hours. We only take on one roofer per area, so your ads never compete with ours for someone else. More on the wider approach in Facebook ads for tradesmen, and on every other way roofers find work in how to get roofing leads.
Want Facebook ads that bring in roofing jobs in your area? Message Nick with your town. He’ll check your area is free and tell you what to expect. See how it works for roofers
Your message to Nick