The short answer: if the second service is something the same homeowner asks for anyway, like guttering for a roofer or a patio for a driveway firm, one set of ads for your main trade is usually enough, because that work already turns up in the lead app. If the two services are different jobs for different customers, like tree surgery and garden makeovers, give each its own ads and photos, and count what each one wins you.
Tradespeople often ask me whether I can advertise two of their services, usually roofing and guttering, or tree work and gardens. It’s a fair question, because most of the trades I work with do more than one thing. This is what I’ve seen come in from real ads, and how I’d decide.
Does one set of ads bring in more than one kind of job?
Yes. When we read every conversation in a client’s lead app, the enquiries are never only the headline job. These come from our case studies and full lead-app reviews:
| Ads for | What else came in |
|---|---|
| Roofing, Greater Manchester (101 conversations, first 15 days) | Soffits and guttering, alongside slipped tiles, leaks, chimney flashing and full roofs |
| Roofing, Staffordshire (162 conversations over 95 days) | A gutter outlet quoted and replaced the same day, and a bay roof with new fascia and guttering |
| Driveways and paving (538 conversations across 7 reviews) | Patios, paving, fencing and garden hard landscaping, alongside new drives |
| Tree surgery, Peterborough (89 conversations over 3 weeks) | Conifers and hedges to cut back, alongside trees to come down |
So if your second service is work your main customers ask about anyway, you probably don’t need separate ads for it. Mention it in the ad and let people tell you about it when they enquire. You’ll soon see whether it comes in. The full stories are in the Greater Manchester, Staffordshire and Peterborough case studies.
My ads [are] great had a few enquiries few quotes to do as well
Paving and landscaping firm · WhatsApp, 5 Oct 2026, 09:45
An ad brings in the work it shows
On Facebook the photo does most of the selling. People stop for a finished drive or a roof that looks like theirs, and they enquire about what they’ve seen. An ad full of block paving brings in block paving enquiries.
That’s why one ad struggles to sell two different jobs. Put a felled tree and a new patio side by side and neither looks like your speciality. Lead with the work you want most, and let the related jobs come along with it.
When is one set of ads enough?
When the second service is part of the same conversation. It usually fits if:
- the same homeowner would ask you for both, often on the same visit
- the second job is smaller and tends to come off the back of the main one
- you’d happily price it while you’re there anyway.
Roofing with guttering, fascias and soffits fits this. So does a driveway firm that also lays patios and paths, or a tree surgeon who cuts hedges.
When does each service need its own ads?
When the two jobs are for different customers or different moments. A tree coming down and a full garden makeover are rarely the same enquiry, and they look nothing alike in a photo.
There’s a second reason: knowing which one pays. With one set of ads, the main trade hides whether the second service brings in anything at all. If it’s two separate trades, say roofing and driveways, treat them as two businesses for advertising. Give each its own ads and photos, and count what each one wins you.
Can two trades fill each other’s quiet months?
They can, because trades don’t all peak at the same time. In our research on a year of our clients’ Facebook lead forms (enquiries per business, checked against the year before), these patterns held up both years:
| Trade | Above average both years | Quiet both years |
|---|---|---|
| Tree surgery | May to August | November and December |
| Roofing | January and March | October |
| Driveways and paving | March | December |
That’s part of why some tradespeople like having a second service: when one goes quiet, the other may not. Landscaping we’ve only charted for one season so far (2026, with March the strongest month), so we can’t yet say how it lines up with tree work. The full charts are in enquiries month by month.
One honest limit: this data counts enquiries, not profit. It can’t tell you whether a second service is worth advertising for your business. Only your own jobs won can.
How do you keep two services from getting mixed up?
Write down which service each enquiry is for, and treat each one as its own job from the first reply. Two services means more conversations to keep track of, and that’s where work goes missing. Across the trades we review, a visit was booked or done with no quote recorded afterwards in 16 of 27 reviews. In 15 of the 27, visits were arranged only by text, with nothing in the calendar.
Put every visit in the calendar and get the quote out while they’re still keen. Then judge each service on what a won job costs you, not what a lead costs. The cost per job calculator works it out from your own numbers, so run it once for each service.
What happens to your area if you do two trades?
Our areas are exclusive per trade: we take on one business per trade in an area. So if you want ads for two trades, your towns get checked for each one. Your area can be free for one trade and already taken for the other, and Nick will tell you which. More in how exclusive areas work.
What I’d do
Start with your main trade. Mention the related work in the ad, and watch what lands in the app over the first few weeks. If the second service is turning up on its own, leave it be. If it isn’t, or it’s a separate trade altogether, give it ads of its own and judge it on its own jobs. If gardens are your second line of work, there’s more in how to get landscaping customers, and on the wider approach in Facebook ads for tradesmen.
Do two trades and want enquiries for both? Message Nick with your trades and your town. He’ll check your area for each one and tell you what to expect. How Facebook ads for tradesmen work
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