Profix Roofing & GroundworksA roofing website for Hinckley

The brief

What Profix Roofing & Groundworks needed

Profix had no website, only directory profiles and a Facebook page. He needed a site that turns Google searches from Hinckley and the towns around it into calls, texts and enquiries he can see in one place, ready for Google Ads from day one.

The build

What we built

A fast roofing website with a page for each service and the nearby towns, plus a landing page for every Google Ads group, each matched to what people search. Phones get call and text buttons, desktop visitors get a two-step enquiry form, and every enquiry lands in his Lead Wave app with a missed-call text-back and follow-ups.

• Call in one tap from a phone
• Text in one tap from a phone, with the first message already written
• A short enquiry form for people on a computer
• Every enquiry goes straight into their lead app
• 8 landing pages built for Google Ads
• A page for the main towns they cover
• 95 for speed and 100 for accessibility on Google's phone test, measured on the live site (4 November 2026; scores move a few points between tests)